https://www.youtube.com/watch?v=fXLRgBfASUA
https://www.youtube.com/watch?v=UQdDJCfBYQs
In both adverts the main character wakes up after having a nightmare about not knowing what they are doing when it comes to finding cars.
The adverts depict a nightmare dream state where the characters suffer from anxiety and uncertainty at the thought of searching for a new car. Motors .co.uk have suggested this roller coaster emotional experience is now easier with their website, however, it is the dream state that excites me about these adverts.
Front shots of the character's and POV dominate the shot sequences in both commercials, allowing the advert to feel more in your face. The nightmare to waking up flows smoothly, in both ads i have noticed that the nightmare dream ends close up in the characters face and when they wake up in a different location, the camera is still a close up of their face. This transition flows well, a long with the music, it creates an aesthetically pleasing trip.
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