The making of the Muller Wunderful ad in 2011 shows that real life practitioners actually create their work in the same manor as we are taught to. This is an obvious statement but when it comes to creating your own work, and seeing professionals finished product, i find it very intimidating thinking to myself how on earth have they managed to do that, and it all comes from scratch. The ad agency was TBWA, London and created by the executive creative director Andre Laurentino. The campaign itself cost originally £25 million.
They started off like we do with moodboards of characters, then drawings and concept drawings with colour and using a variety of mediums plus a storyboard. Then the filming of the ad, using equipment which we've been shown how to use in class like a green screen, trolly cam. Tons of work has been done on post production by using Maya, some special effects like the splashing, creating the clouds and the Muller robot were designed using that software. Aswell as computer animaiton, traditional hand drawn animation was used for the advert. Again more sketches and drawings had been made to find the most suitable looking robot with its assets expertly created on Maya. The extent they go to on designing the set and adding in more set extensions isn't noticeable until you compare the difference between what the set had looked like before and after. It looked as if the building design was all done on Maya aswell. When it all comes together at the end it's quite a magical moment, and I'm sure the designers were happy with their creative efforts.
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