Lecture 9 25/1/2012
Media Specificity – Garry Barker
Tufte – power points makes communication
more difficult
Tools as extensions of our existing
faculties – sight (glasses, telescope) smell and touch, hearing (hearing aids,
headphones)
New technology tent to mimic old ones
Medium specificity is the view that the
media associated with a given art form entail specific possibilities.
Medium/media specificity is a term used in
aesthetics and art criticism (pre modernist idea)
Media specificity as communication theory
-
Marshall McLuhan – the medium
is the message – explains that it is not the content, it is the carrier that
creates the meaning.
Our social patterns shaped by media.
Technology as memory extensions
Photography – the photographic tableau vivant
19th century photography mimics paintings and theatres
-
the lens as an extension of the
faculty of sight.
No comments:
Post a Comment