Wednesday, 28 March 2012

Director Auteur


Is the tradition of the director as auteur in film-making coming to an end? Is there room for individual style within modern film-making?  -  By Yoni Cohen, OUDF401

This essay will analyze if the traditional role of the director as auteur in film -making is approaching the end of an era, whether there is room for individual flow and style with film-making in todays world, and compare the old and the new status of film artist in todays day and age.

The term ‘Auteur’ is a French word used to describe an ‘Author’. Like an author, the director of a film is solely responsible for the copyright of the film itself. He/she has such a major influence into the theme and ideas placed into the film created, it’s to be considered original and only shaped by their ‘identity’. In the book ‘Fundamentals of Film Making’ it’s said ‘Directors who have consistent styles and themes are called auteurs. As we have seen, a film crew involves many people who contribute and influence the end product; however, auteur theory claims it is the director who makes the crucial choices that determine the way the film appears on the screen’. (Barnwell, J, 2008, 192). A director is considered an artist, and artists interpret their own ideas, feelings and influences, and mix it into a painting. However, it’s considered to be a lot more complex than other types of work. ‘The relationship between an artist and a work of art, is not as straight forward as the relationship between a painter and a painting, or a write and a work of literature’. (Sellors, CP, 2010, 7) This can be looked at in a number of ways, for instance if the director has difficulty at his painting techniques or writing skills, it may be less complex than writing a book. It is to be said by the online dictionary of Merriam-Webster "a view of filmmaking in which the director is considered the primary creative force in a motion picture."(Merriam-Webster, Author Theory, 2012) A car wouldn’t start without it’s engine, and the engine wouldn’t be placed in the car by the clicking of fingers. The director’s influence, organization and ideas maybe the driving force of the film, but the film wouldn’t be created without it’s engine.

Alfred Hitchcock is a classic example of a director auteur. “Some of these directors have been given the status of auteurs, which elevates them to ‘film artists’… Alfred Hitchcock… (And others)… have all, been elevated to this pinnacle of directional acclaim because of the stamp of individuality each weaves into the fabric of his films”. (Sellors, CP, 2010, 6) Hitchcock was extremely well known during his time of film making and was utterly convinced the audience were there to only view him. He made plenty of cameo appearances mainly at the beginning of many of his films such as Lifeboat (1944), Rope (1948), Dial M for Murder (1954),) and Family Plot (1976). “He eventually began making his appearances in the beginning of his films, because he knew viewers were watching for him and he didn't want to divert their attention away from the story's plot.” (Alfred Hitchcock, Copyright © 1990-2012 IMDb.com, Inc., online available at: http://www.imdb.com/name/nm0000033/bio) This shows that there was room for individual style within film making at the time because towards the early parts of the 1900’s it seemed extraordinary and almost un-heard of for a director to be cameo in his/her own film. This shows Hitchcock placed his whole identity into his films and virtually made his work, his.

The background of auteur theory is that a group of cinema critics sat down and wrote a famous French magazine called ‘Cahiers du cinéma’, who then went onto argue that the directors personality should be reflected in his or her work for the audience to see and feel. Hitchcock being one of the more well known crowned with the title. Film criticism still goes on today and the debate of auteur theory is one that isn’t set to die out. Since early 1950’s It’s been recognized that movie making had been an ‘industrial process’. However, they proposed an ideal to strive for, encouraging the director to use the commercial apparatus as a writer uses a pen, and, through the mise en scène, imprint his or her vision on the work (minimizing the role of the screenwriter). Recognizing the difficulty of reaching this ideal, they valued the work of directors who came close.’ (Author Theory, Feb 2012, Wikipedia, online available at: http://en.wikipedia.org/wiki/Auteur_theory). This ultimately allows more creative freedom for the director but limits the roles in the structure of film-making. Yet the downside of this can cause hidden roles and people receive less credit than perhaps deserved.

On one hand, it can be argued that the tradition of the director as auteur is coming to an end. One reason for this is that an extremely influential film director, Clint Eastwood, tells us that over the last 5 decades how his philosophy wouldn’t have worked with working on his own. How there is very little room for individual style, “When I went into directing,” he says, “I brought to it the philosophy that a director needs a lean, creative, hand-picked crew – large enough to do the job but small enough so that everyone has a sense of participation and constant involvement”. (Allison, D (Oct 2003) Clint Eastwood, online available at: http://www.sensesofcinema.com/2003/great-directors/eastwood). This context can be conveyed as Eastwood being humble and modest about his work, knowing he’d worked with a lot of great people and has helped him and been influenced down the road of success. It’s said that after only a couple more films, Spielberg will be drawing a curtain on his film directing and heading down the route of painting. Whilst he and Scorsese grow older it seems their highlight in the film making business will eventually come to an end at some point in the near future, and less films with the director auteur status by the big guns are being released at a slower pace. “While two of the most famous directors of all time are reaching the end of their careers (Steven Spielberg and Martin Scorsese), both are still coming out with a film every few years.” (Glick, J (March 24 2011) Hollywood on the Hill David Fincher: The Auteurs of Today online available at: http://www.maroon-news.com/arts-features/hollywood-on-the-hill-david-fincher-the-auteurs-of-today-1.2122640#.T3MF2pgs23V). Once the legends in film-making stop directing, will there be few better movies than the likes of Pulp Fiction, Avatar and Goodfellas?


On the other hand, it can be argued that the tradition of the director as auteur isn’t coming to an end. There are many reasons for this. This style of consistency in director auteurs has followed the footsteps of Alfred Hitchcock playing major roles in film making today. History tells us that we have always had influential director auteur’s that are known all over the world, James Cameron, Woody Allen, theres never been a period in time since the term ‘auteur’ came about that the director auteur has died out. Today, David Fincher is the latest director to be spoken of reaching the pinnacle, and to achieve auteur status, joining the likes of Woody Allen and Steven Spielberg. Taken from the same article by Josh Glick, he goes on to say, “Today's generation of directors is filled with talent such as Matthew Vaughn, Wes Anderson, Darren Arnofsky, Quentin Tarantino and Zack Snyder. The films that Tarantino has made, whether it be Kill Bill or Inglorious Basterds, are each stamped with his own style” Glick, J (March 24 2011) Hollywood on the Hill David Fincher: The Auteurs of Today online available at: http://www.maroon-news.com/arts-features/hollywood-on-the-hill-david-fincher-the-auteurs-of-today-1.2122640#.T3MF2pgs23V). However, whereas Fincher, whose trade mark is known for his dark, low key lighting in his films ending most the time with a killing, or attempted suicide. Christopher Nolan is also regarded today on IMDB as one of the greatest directors today. His unique and individual style would great him with the auteur status. By watching his films It’s easy to tell, as he regularly ‘Begins his movies and introduces his main characters with a close up of their hands performing an action.’  (IMDB, (Copyright © 1990-2012) Alfred Hitchcock, online available at: http://www.imdb.com/name/nm0000033/bio). It’s not a regular occurrence to see that in films but it works for Nolan and that’s his style.

Overall, It’s easy to see why the question is being raised that director auteurs are coming to an end. Not all great directors have their specific individualities, there are so many great ideas floating around and when money is paid by a production company who have a vision but no technical ability to produce a film, get hold of a script and treatment to hand to a director, he almost becomes their puppet. Money talks a lot more nowadays than it did when Hitchcock was running the shows. Many director auteurs sell their scripts with themselves as they have the creative eye and desire to push their movie in their vision with their identity. However, my opinion and conclusion lay towards the fact there are still many great director auteurs writing, thinking and currently shooting films, using techniques we are yet to witness. With the likes of 3D and now 4D technology now available to us, plus the softwares now installed for students, it’s only hard to think that the influences of Nolan, Fincher, Cameron, Wolberg and many more wont be inspiring so many people. In-fact, with TV and internet, I believe it’s only growing more and more popular, and the traditional role of director auteur in modern film making is far from drawing to a close.

BIBLIOGRAPHY:

Allison, D (Oct 2003) Clint Eastwood, online available at: http://www.sensesofcinema.com/2003/great-directors/eastwood/, Accessed March 2012

Barnwell, J (2008) Fundamentals of Film-Making, London: AVA

Ezra, E (2000) Georges Melies, Manchester: Manchester University Press

Glick, J (March 24 2011) Hollywood on the Hill David Fincher: The Auteurs of Today online available at: http://www.maroon-news.com/arts-features/hollywood-on-the-hill-david-fincher-the-auteurs-of-today-1.2122640#.T3MF2pgs23V, Accessed March 2012

IMDB, (Copyright © 1990-2012) Alfred Hitchcock, online available at: http://www.imdb.com/name/nm0000033/bio, Accessed March 2012

Krohn, B (2010) Masters of Cinema; Alfred Hitchcock, Revised English Edition, Paris: Cahiers du cinema Sarl

Merriam-Webster (2012) Author Theory, online available at: http://www.merriam-webster.com/dictionary/auteur%20theory, Accessed March 2012

Purves, J, Christopher Nolan, online available at: http://www.imdb.com/name/nm0634240/bio, Accessed March 2012

Ryan, S, (2009) Auteur Theory, online available at: (http://dlibrary.acu.edu.au/staffhome/siryan/screen/auteur%20theory.htm, Accessed March 2012

Sellors, CP (2010) Film Authorship Auteurs and Other Myths, London: Wallflower

Tebbetts, G, (Aug 26 2010) Chiyoko, a film director is like a painter, online available at: http://animaybe.blogspot.com/2010/08/chiyoko-film-director-is-like-painter.html, Accessed March 2012

Wikipedia, (May 2011) Auteur Theory, online available at: http://en.wikipedia.org/wiki/Auteur_theory, Accessed March 2012




Game Art Design

UFO Site: taking the idea of a UFO having hovered over the site itself, creating a crop circle and perhaps it crashed nearby. There are parts of the UFO lying about the mazes.





I've looked at the film Signs, for location they are based by a crop circle with a haunted house feel to the movie. I'd like to replicate the sort of grotty house the two main characters are based in the film Fight Club.



Studying references of haunted houses online, trying to capture a couple of ideas to find the best setting, mood and colour that will look most effective for a crop circle that a UFO has just crashed at. One that will give the best element of surprise for the game where aliens are supposed to have crashed landed

Thank You For Smoking

This has got to be one of my all time favourite intros to a movie. It's taken from the film 'Thank You For Smoking' in 2005 starring Aaron Eckhart and directed by Jason Reitman, whose first feature film this was.  Aaron, who plays Nick Naylor, is a lobbyist for cigarettes but i'm not going to sit here and talk about the film. 

The build up for this intro is quick, snappy and straight to the point, covered in whit and humour. It's Nick vs the world, everyone is against smoking and it's blindly obvious that cigarettes aren't good for you but Nick will tell you otherwise and it's difficult not to believe him... In the movie that is. He's a great speaker and he will get you on his side. The speech was written to perfection with him ending it with a very powerful line and makes you feel as if he is 'the man', where you anticipate him to beat everything that comes up against him.

The filming was brilliant i really got sucked in. When he was speaking from the stand, and he turns his head to talk, the camera sped up then slowed down at the same time a machine gun was going off and he ended it with a cheeky wink, genius. I loved it. Really motivated me into wanting to film something special and unique that i want to make an audience feel how i felt when i first watched that scene. 




Context of Practice: Changing Genres

Looking at the context of practice brief I was required to take a produce an aspect you studies from my essay on individuality style within film making and whether the tradition of director autuer, and practically apply some of the knowledge and understanding that you have gained to a piece of work.

I've decided to produce a couple of posters taken from famous films and changed the genres that they were originally filmed for.

Shutter Island - Martin Scorsese, genres; drama, mystery, thriller.
I gave this romantic, love story with a mystery and twist of a teaser 'something is spreading'. On the poster for Shutter Island there is a line saying 'someone is missing' and i decided to use my individual style with my own new idea of a Scorsese film. I would portray the character of DiCaprio as a romantic, good looking lover boy similar to his role in the Titanic, to play the main character for Butter Island but something on the Island and goes horribly wrong.




Pulp Fiction - Quentin Tarantino, gernre; crime, thriller.
I would also add in comedy as a genre for this film, it made me laugh and at times the story line was really creative, i enjoyed watching it. I changed the name to 'Pulp Non-Fiction'. The story itself was told in the title, it's a fiction so it's not real. My view of this would be a fictional story with the Simpsons on their everyday life doing what they do best, making an audience of all ages, genders and generations coming together laughing. I obviously changed the woman on the from of the poster to Marge Simpson, died her hair dress and shoes. I blurred out the background, and created a comic like style with tears and rips, a 10 Cent sticker and the producers of the film. I darkened the image to portray the same stunned, yet curious look of the real poster. I also added in the props to keep it as real as possible yet completely making it my own individual way.


Tuesday, 27 March 2012

Social Media and Communication

Lecture 14 21/3/2012

Social Media and Communication – Janine Sykes

New media – works through engagement and involvement
Old media model strategy
Required speaking to the masses
Global print campaign

High feeling strategy today:
-       remember reach campaign (2010)
-       launch film birth of a Spartan announce reach beta
-       interactive website robot creates light sculpture Spartans

Old and new communication model
-       old: transmission
-       transmit ideas to an audience
-       new: cinematic
-       engage with an audience

New media
      shift from mass to my media
      more target
-       more personal

viral = unpaid advertising
voluntary viewing (videos on internet)
forced viewing (tv)

new way of communication
-       James Murdoch news
-       truth matters campaign
-       50,000 client the independent
-       May elections 2010
-       virals (ads) becoming part of conversation
-       common people
-       BMP after labour account
-       Entertaining creative = old
-       New = dialogic
-       From talk about to talk with
-       Three little pigs - Guardian
-       Recession and riots
-       Agency BBH
-       TV & print
-       Celebration of new media itself, citizen journalism, open platform collaboration

Invisible Children campaign
-       R4 ICC Congo warlord lubanga guilty 30 years.
-       5th March released – 3 days 26 million views.
-       Celebrities – open win frey tweet
-       Most successful manipulation of new media to date
-       New media changing teaching and learning
-       Pre testing propagation, put the viral on Youtube and see reaction
-       Indicate likelihood to pass on or recommend
-       Dependent on seeding, scale of placement
-       Xbox
-       T-partay-Smirnoff

Cybernetic communication model is the study of systems, can be applied to any system.

-       Viewer is general advertising, mentors made profit from it, coke didn’t like it.
-       Audience are actively managing media culture

Creating a dialogue; Paul Burns ‘talking with audience’, 40 million, old spice

Best time for advertising; agencies can innovate – Oasis, NYC street music, gave musicians, unreleased oasis tract to play ‘Dig out your soul’ – it was a direct collaboration.

Audience judges creativity
Nov 2010, embrace life, creativity award.

The principle of presenting the desired message at the opportune moment – mobile phones!

Putting brand in peoples hands – No medium is dying e.g print. Media is a narrative

Levi’s go forth campaign; highly crafted film and photography. Ryan Maginley.

Future? Nike
-       nike as the future – digital sport
-       give people tools
-       to make life more enjoyable
-       google and facebook model
-       nike plus – how to run

conclusion on the impact of new media
-       sample the product first
-       big ideas and craft remains important
-       larger teams – collabratives
-       entertainment more enhanced, clurring communication, entertainment, education, creators, producers, consumers and professional roles.

Facebook – takes best of print ads and tv ads – facebook reach= more engagement

Visual Communication

Lecture 13 14/3/2012

Visual Communication – Jill Fernie-Clarke

Roland Bartes/semiotics connotation and myth – Denotation (level of meaning that describes something)
The photographic message and the rhetoric of the image
Semiotic – signs

Signifier/signified

Denote/connote
Symbolic – use of and how it creates meaning

Rudolf Witkower – “The fact that art communicated experience which made it a rewarding study and in which one culture picked up and transformed the images of another” – allegory and the migration of symbols

Cultural context conveyed through imagery ideology

Communication Theory


Lecture  12 7/3/2012

Communication Theory – Garry Barker

Level 1 – technical – accuracy
Level 2 – semantic – precision of language
Level 3 – effectiveness – message affect behavior

Client message – designer – media outlet message – audience

Systems theory – the advantage is you can switch between mathematical and biographical

Media distribution Pakistan and India very low, Japan very high.

What media product has the highest level of communication

Baywatch was watched in 150 countries by over a billion people

Semiotics – 3 basic concepts
-       semantics addresses what a sign stands for. Dictionaries are semantic reference books; they s what a sign means
-       syntactic is the relationships among signs
-       signs rarely stand along. They are almost always part of a larger sign system referred to as codes
-       codes are organized rules that designate what different signs stand fo

pragmatics studies are the practical use the effects of signs

-       Semiotics and the semiosphere
-       the whole semiotic space of the culture semiotics examines signs as if they are part of a language
-       structuralists adopted language as their model in exploring a much wider range of social phenomena i.e. Culturally shared codes.
-       Levi Strauss for ethnography; myth, kinship rules and totemism
-       Lucan for the unconscious; psychology, the subjective aspects of signification, language is first of all a foreign one
-       Barthes for the grammar of narrative

The phenomenological tradition is the process of knowing through direct experience. It is the way in which humans come to understand things

The process of interpretation is central

3 schools of the phenomenological tradition

-       classical phenomenology
-       the phenomenology of perception
-       hermeneutic phenomenology
Hermeneutics started 100 years ago most of it to do with the bible – could say it means writing in the margins

Interpretation of text – hermeneutics

Rhetoric
-       Socrates: the fact is that the aspiring speaker needs no knowledge of the truth about what’s right or good, in courts of justices no attention is paid whatever to the truth all that matters is plausibility, Plato, Phaedrus 272

Aristotle first addressed the problem of communication and attempted to work out a theory in the rhetoric

In photographic and filmic media a close up is a simple synecdoche – a part of representing the whole.

Rhetoric – to understand – to make the audience listen; shout, repetition

Pictures without context are meaningless; they need to be anchored

Metaphor; from the Greek: metaphora, meaning transfer is language that directly compares seeming less unrelated subjects or activities

Originally used as a rhetorical trope, metaphor enables us to grasp new concepts and remember things by creating associations

The sociopsychological tradition
-       the study of the individual
-       useful when used to study the development of a relationship
-       core of this body language

key to understanding of when people come together

The sociocultural tradition
-       defining yourself in terms of your identity with terms such as father, catholic, student, lesbian, Asian, Yorkshire etc. You are defining yourself in your identity as part of a group and this group frames your cultural identity
-       understand the culture where it’s coming from.

Critical communication theory
-       The basis of critical communication theory rests of two aspects of Hegel’s thinking easily confuses facts and values.

“Who says that to whom in what channel with what effect?”

Fashion as Photograhy


Lecture 11 - 13/10/11

Fashion as Photography

Catalogue/product photography- Illustration of the objects

Ghost mannequin- Disappearance of the body, Fashion still life

First permanent photographs-produced on a polished pewter plate covered with a petroleum derivative called bitumen of Judea, which he then dissolved in white petroleum.
Louis Daguerre, Boulevard de Temple, 1838/9-Refined the silver nitrate process. In 1833 Niépce died of a stroke, leaving his notes to Daguerre. On January 7, 1839 Daguerre announced that he had invented a process using silver on a copper plate called the daguerreotype; first-ever photograph of a person. In 1832, French-Brazilian painter and inventor Hercules Florence had already created a very similar process, naming it Photographie.

William Henry Fox Talbot
·       Invented a fixing process
·       Calotype – process using silver nitrate (as in black and white negative used in chemical processing today).
·       UK

Lady Alice Mary Kerr's Portrait of Wilfrid Scawen Blunt, c.1870- English Poet and Writer
Virginia Oldoini, Countess di Castiglione, photographed by Adolphe Braun, 1856- a Tuscan noblewoman at the court of Napoleon III.
In 1856, Adolphe Braun published a book containing 288 photographs of her so she becomes one of the first fashion models.

Age of the fashion magazine
·       Improvements in the halftone printing (dot) process means photographs can be reproduced in magazines
·       First ten years of the 1900’s
·       Before this drawn illustrations were used.

Edward Steichen photographs Paul Poirets designs for Art et Décoration, 1911-Early modern fashion shoot.
He was a photographer for the Condé Nast magazines Vogue and Vanity Fair from 1923–1938, and concurrently worked for many advertising agencies including J. Walter Thompson.

Paul Poiret (1879-1944)
·       House of Worth (Charles Worth, father of haute couture)
·       Freedom from corsetry
·       Signature shapes- hobble skirt, harem pants
·       Clothing cut along straight lines
·       Influenced by antique dress- draping
La Mode Pratique, 1938

Vogue vs Harpers Bazaar
·       Leaders in fashion photography in the 1920’s and 30’s
·       Hoyningen-Huene for HB (photographs for Madame Vionnet)
·       Horst P. Horst for Vogue
·       Cecil Beaton for British Vogue

Hoyningen-Heune, 1931  Madame Vionnet

Cecil Beaton (1904- 1980)
·       British Vogue and Vanity Fair
·       Photographed and was a member of the “Bright Young Things” of the 1920’s/30’s
·       Photographed British Royals
·       Prolific diarist
·       designed sets, costumes, and lighting for Broadway

Vivien Leigh for Vogue, mid 1930’s

Stephen Tennant by Cecil Beaton- (21 April 1906 – 28 February 1987) was a British aristocrat known for his decadent lifestyle. It is said, albeit apocryphally, that he spent most of his life in bed.

Queen Elizabeth II in 1968- In the White Drawing Room in Buckingham Palace

Lee Miller (1907-1977)- Photographed by Steichen , American photographer and fashion model at                               age 19

War correspondent- Buchenwald Concentration Camp (1945)

Louise Dahl Wolfe

·       From 1936 to 1958 Dahl-Wolfe was a staff fashion photographer at Harper’s Bazaar.
·       From 1958 until her retirement in 1960, Dahl-Wolfe worked as a freelance photographer for Vogue, Sports Illustrated, and other periodicals.
·       “Environmental” fashion photography

Panorama of Paris, Suzy Parker in Jacques Fath Gown, 1953- 50’s supermodel
1940’s 50’s- In 1935, American Kodak introduced the first modern "integral tripack" colour film and called it Kodachrome, Cindy Sherman.
40’s 50’s hollywood glamour, retouching lighting- more to do with portraiture and celebrity

David Bailey (1938-) Mick Jagger- British Vogue

Twiggy, Terence Donovan, 1966

Richard Avedon (1923 -2004)

·       Harpers Bazaar till 1966
·       Vogue 1966 onwards
·       The book ‘In the American West’

Helmut Newton (1920-2004) Vogue and Harpers Bazaar- Sado maochistic element to some works, Treatment of the nude.
I-D magazine 1995 vs The Face 1997

Juergen Teller (1964- )

·       German photographer
·       Photos in The Face, Vogue
·       Has workred with Vivien Westwood and Mar Jacobs
·       Works with musicians
·       Annie Morton , 1996

Corrine Day (1965-2010)

·       British fashion photographer and model
·       Worked for the Face and Vogue
·       Vogue cover with Kate Moss credited with the beginnings of the trend for the ‘waif’ look.

Adobe Photoshop

·       Digital  image manipulation
·       graphics editing program
·       First launched 2003

Terry Richardson
Nick Knight

Fashion blogging

·       Democratises fashion photography
·       Anyone can write about/ photograph fashion
·       Eg: Tavi Gevinsons “Style Rookie”

Streetstyle Copenhagen
·       Ordinary people/style
·       Versions of the street style website from all over the world, Founded 2007
·       Various bloggrs/photographers eg Facehunter and The Sartorialist.

Poppy Dinsey, 2011- What I wore today- outfit for every day.
wiwt.com- Instant commercialisation
Exacitudes- Ari Versluis (photographer) and Ellie Uyttenbrock (stylist)
Neighbours Rotterdam 2008, Casettes gang, London 2008