Lecture 8 – 6/12/2012
Creative Rhetoric’s talking about
creativity
Janine Sykes
Aim:
To gain knowledge of the historicism and
complexity of creativity, in order to better understand and articulate your
creative practice
Objectives: it’s good to talk
Clarify how creativity is talked about
Enable us to talk with precision about
creativity
Develop practice: techniques/definition
Potentially expand discipline
Threads
Introduction – the blank sheet project
Genealogy – a history of the term
creativity
Aesthetics – philosophy of creativity
Education – facilitating creativity
Contemporary global – discourses and
practices
“Different artists often have quite
divergent conceptions of what they are doing” Harrison – Barbet, 1990
Evidence classification of GK Art
Striving to imitate nature better:
Archaic
Classical
Hellenistic
Classicism
Academics talk about creativity
Complex and dynamic concept
Subjects of history of art and aesthetics
Evidenced in Banaji et al (2006) Nine
‘rhetoric’s of creativity’ contemporary review of the literature
Theoretical framework of lecture
Banaji et all (2006) Nine ‘rhetoric’s of
creativity’
1.
creative genius
2.
democratic and political
creativity
3.
ubiquitous creativity
4.
creativity for social good
5.
creativity as economic
imperative
6.
play and creativity
7.
creativity and cognition
8.
the creative affordances of
technology
9.
the creative classroom
(1) Romantic Genius
Involves looking at judgments about art and
creativity are made
Romanticism
Kant wrote about artistic movements
Transformed
Movement changed ideas and language about
art and creativity
The creative
Romanticism redefined the status of the
artist
Valued the originality of work, in terms of
reflecting a subjective vision of artist
Artist a creator – nor imitator
Artist should stand aside from rules
The artist is rule breaker and definer
Creativity
Through creating, artists create new rules
Own aster and owner of the discipline
Romantic model of the artist empowers the
artist and creativity
Through creativity the borders and boundaries
of art itself are visualized and transcended
Expanding the discipline
Dynamic
The creative classroom
The survival of creativity (2000)
Traces history of state funded art and
design education
First academies of art in Italy in 14c
Classical rules perspective, order of
architecture etc.
(2) Democratic and political creativity
Empowering properties – groups
Creative advertising and online
collaborative creativity
Future everything 2012
Abundance research new media profound
chance on creative and citizens
EStudio
Online extension studio
Mimics the professional studio in its
online form and creative collaborations
Abstract
Art and copy teams (collaborative)
concurrent practice-based orthodox UK art schools 50;s
For some, new media prompting changes at the
heart of discipline; models of creativity – evidence teams are expanding in
volume and online
primary sources
49 completed/valid questionnaires
32 learners and 1 tutor – ascertain impact
16 professionals – 7 top ten UK agencies
(3) Ubiquitous creativity
Communities of practice
Little c Creativity Banaji (2006)
Creativity as a basic skill to find
solutions to problems in 21st life, being resourceful, flexible –
contribution to society
VCOPlife-cycle/creative cycle
1.
Potential
2.
Coalescing
3.
Active
4.
Dispersed
5.
Memorable
Successful VCOP
1.
Experts
2.
Stimulus
3.
Provide
4.
Presence
5.
Level of engagement
SHOW studio – a way of being creative
Founder – Nick Knight (photographer)
(4) Creativity for social good
Only the brave foundation
(2008) ‘Mission to fight social inequality
and to contribute to the sustainable development of less advantages areas and
people throughout the world’
Corporate Social Responsibility
‘Involving cooperative activity and as
socially and personally empowering’
D&AD Student Awards: Unilever open brief
link campaign of brand to a social or environment issue
(5) Creativity as economic imperative
Facilitating creative skills particularly
important to economy
Today’s most innovative companies… succeed
by designing their organizations to maximize collaboration
Good improve involves deep listening skills
– working as one, idea goes places wouldn’t as an individual
(6) Play and creativity
Brainstorming
100- mile-an-hour thinking
creativity as a type of thinking
(7) Creativity and cognition
Psycho-cultural perspective of creativity
Enjoyment changes perception of time
Occurs when challenges and skills are high
Most common place flow experienced is when
one is in conversation
Creativity is (and always has been)
collaborative
“…a principle that I adhere to when
directing is that I make goo duse of everything my staff creates… animation is
a fundamentally develmental process for Miyazaki, it is also, no less
crucially, an eminently collaborative effort” Cavallaro, 2006)
(8) The creative affordances of technology
influenced creative curriculum (9) Creative
classroom
Flattening social hierarchies, empowering
and connecting creative
New initiative launched next summer
‘connect’ D&AD community ‘richer deeper engagement education and industry’
New and exciting opportunities for creative
Beattie (BMB) ECD
Internet is the biggest idea since the
wheel
Enables lots of small ideas to
circulatedigital media enabled convergence on a scale not seen before opens up
opportunities for creative
Visualizing Creativity
Creative affordances/possibilities
technology
Capturing creativity in real time SHOW
studio
Talking about creativity
What is the source of a creative idea?
How do you talk about your creativity?
You are not a gadget
Creative practicing does not necessarily
entail replacing a focus on the creative sovereignty of the individual