Tuesday, 27 March 2012

Visual Communication

Lecture 13 14/3/2012

Visual Communication – Jill Fernie-Clarke

Roland Bartes/semiotics connotation and myth – Denotation (level of meaning that describes something)
The photographic message and the rhetoric of the image
Semiotic – signs

Signifier/signified

Denote/connote
Symbolic – use of and how it creates meaning

Rudolf Witkower – “The fact that art communicated experience which made it a rewarding study and in which one culture picked up and transformed the images of another” – allegory and the migration of symbols

Cultural context conveyed through imagery ideology

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