Lecture 11/1/2012
History of type – Typography
Change font
Colour
Arrangement of text
Thinking about how something is presented
Visual communication – overlapping with –
verbal communication
Typography = meta-communication
-It’s
a language that comments of another language
-Paralinguistic
(Body
language, gestures, facial expressions, tone
and pitch of voice are all examples of
paralinguistic features)
-Study
of rhythm, space, speed of communication
-Kinesics
– gestures along words, which underline or change meanings of words
Type classifications
Humanist/old style/transitional/modern/slab serif
(Egyptian)/sans serif
1450 Gutenberg’s printing press – late age of print
Roman culture – Trajan’s column 113AD capitals come from this
Medieval times – Gutenberg gothic script 1450 – lower case comes
from this
Huminist typefaces – Nicolas Jenson – Jenson was designed to
look like human writing and easy to read
Links with the human body
Jersey, centaur, Kennerley – develops a font family – old style
(New) old style typefaces – palatino, garamona, perpetua, goudy
old style.
17th century – becomes based on science and maths.
Quasi – scientific lines – Transitional fonts
William Caslon – forms that are unique and different to
handwriting
Baskerville – transitional
Stroke contrast – more acute as it gets more modern.
Modern/didone- Bodoni typefaces
Didone – high stroke contrast
-
represent elegance, style and high end class – Vogue
Slab serif/Egyptian – Industrial, urban, noticeable, confusing,
fat face, typewrite slab serif
Sans serif type – face – grotesque, stripped down, simple, anti
historical
A unicameral type – all text to be lower case
Eric Gill – Gill sans
Times New Roman Font – Stanley Morison (1932)
Cooper Black (1921)
Helvetica (1957) – Swiss style, most dominant font, signifies
modernism
Jonathan Barnbrook (1990)
David Carson – overlay, no structure, most modern & hand
drawn
Type communicates visually and is not just a vehicle for
content.
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