One of my earliest influences and personally one of the most enjoyable adverts i record on recent TV is the lurpak - Kitchen Odyssey. Created by the media agency Wieden + Kennedy. The idea was designed to stimulate eyes, appetite and the instinct to whip up something buttery. I wanted to take this idea and with my very limited cooking skills, whip up something that looks appetising and can be easy to show how to make.
Matza-brei is an extremely traditional meal in my household that my mums cooked since i can remember. After watching the Lurpak kitchen odyssey advert, it inspired me to use a simular format with quick close up shots in more of an instructional way- rather than an epic short movie/story way.
It would be much easier for me to get an actor, cook it and film it here, but the location of my original kitchen was much cleaner, the environment felt more appropriate and it had a gas cooker rather than electrical. The reason for me wanting to use a gas cooker is simply i want to film with some fire. Financially the only budget i'll be spending on is my travel back to London. Plus i have an actor that knows how to cook Matza-brei and is willing to help me out, my mother.
The storyboard starts off with the fridge opening and the actor taking out all the ingredients. For each ingredient the camera takes different close up shots for each ingredient thats taken out the fridge.
The camera will be on a tripod at all times, flicking from close up low - close up mid angle shots. The eggs will be cracked in an intense manor and slowly poured into the bowl.
I will film the actor take out more ingredients and a sourcepan with the same camera shot from mid angle, then zoomed in on the gas hob. It will focus on the temperature of the gas, and switch zoom to the fire itself.
Where the actor scrapes out the butter with a knife and places it on the frying pan, we will catch the only glimpse of her whole body from a high angle shot, possibly slowed down to intensify the butter hitting the frying frying pan.
Matza will be rinsed in water then mixed with the egg before being poured into the frying pan where i will capture the food burning and sizzling to create a wet appetite and hopefully stimulate the viewiers eyes as they watch.
It will be served on a plate to end the clip, with sugar clearly visable to show it's made to be a little bit sweeter.
Most the clips will be filmed extremely big close ups from fixed positions. The camera will pan left to right, and vice versa, tilt up and down, and zoom in and out from low, medium and high positions within the kitchen.
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