Honda’s latest advert, called “An Impossible Made Possible,” was created by Mcgarrybowen London directed Chris palmer at Gorgeous.tv.
The idea behind the advert is said by Paul
Jordon, Executive Create Director, Mcgarrybowen London says, “This CR-V 1.6
i-DTEC challenges a lot of pre-conceived ideas about SUV’s, so we wanted to
make a spot where things aren’t what they first seem”. To me, an idea that
sounds funny and strange, because if I was looking to buy a car I would want to
know what I am purchasing and for things to be simple.
The directing and cinematography in the
advert is very clever, the camera work allows the viewer believe they are
watching an optical illusion. This creates a unique way to get the viewer to
notice the point of the advert that things aren’t always as they appear. The
cool visual effects are created by the camera positioning and blocking of the
car and characters. Each illusion gives away the secret allowing the audience
to see that it’s all camera tricks; placing the cameras in specific angles
The making of the advert can be seen below.
No comments:
Post a Comment