Tuesday, 22 October 2013

Broadcast Show Leeds With Philip Bloom: Talking about Story

Narrative and Visual Storytelling in the real word: As much as many of us wish we were shooting Hollywood features or high end dramas, the reality is quite different. Philip will be divulging his wealth of experience in how to keep the passion alive doing jobs that don’t necessarily excite you. Tips on how to tell the story (corporate, wedding, film, doc) whilst also keeping yourself motivated and inspired. An essential talk for anyone from people starting in the business through to people of many decades experience.


Philip Bloom – Talking about Story

1.     Storytelling is what keeps you going

Story keeps you interested

When do you start analyzing an image? When its not very good

If the story is good and the content is good you should be completely immersed

2.     Finding your specialty

3.     improving your visual storytelling

4.     making sure you don’t fall out of love

5.     the importance of 100%


What is as valuable as watching a good cameraman? Watching a crap cameraman

Whilst working as a news reporter cameraman - Always uses lighting and tripods

Very basic gear, this is where I honed my creativity

I became evry creative with my lighting and composition due to having very basic equipment, no track and dolly, no jib.

Also where I first learned multi skilling

I learnt to work fast, multiple disciplines, deal with people, know how to tell stories.

Freelancer for past 6 years and gave up a comfortable life

I now direct, shoot, edit, produce, teach, make coffee… I do it all when needed and specialize in one of those when needed to.

When working in a team find someone you can trust and work well with.

Sound guys are like gold dust. The problem with a bad sound guy is that you cant hear it.

If I had to choose… I hate not to shoot

To specialize or not to specialize
The “bedroom” production company

Do not be embarrassed to be one


The importance of story telling

1.     for 25 year I have been telling stories

stories aren’t necessary fiction

2.     almost all the work you do is effectively storytelling…

Visual storytelling

Video is a visual medium



Nothing wrong with a locked off shot and something going on in the frame.

Can gear improve your visual storytelling?

How you interoperate something is up to you


Have a strong idea and just go for it

You don’t need a good storyboard, stick men are fine


The camera?

It wont make you any better but it can help you

A camera that can shoot in low light can really help. It’s freeing, you can shoot environments you cant normally shoot.

It’s not the camera, it’s the person behind the camera, but if you can have a better camera then it will improve the visuals and creative freedom.

Gear can help as well

Inspiration… everywhere, life around you, films

Breaking bad is one of the most creative programs I’ve ever seen

Push yourself no matter what you do. Whether it’s an high end commercial, a movie or a simple corporate.

An example of a corporate film made with a tiny crew

The way I light – I like to make it look like it hasn’t been lit

… (listen back)


You have to have patience

You cant have success over night

you will need to do corporate and other videos or commercials to pay the bills.

1.     talent
2.     but talent isn’t everything
3.     gift of the gab and selling yourself does help
4.     harnessing that talent, improve your ability, learn
5.     best way to learn is making mistakes
6.     what if its not as natural
7.     push yourself and take chances

Try to find an area which
A: you can compete in
B: is something YOU want to do
C: be realistic about it

You may find yourself having to compete and not doing what you originally set out to do!

Your going to have to find something that pays the bills

Lens wacking – a technique I used at a wedding to allow more light into the camera… (listen what he said about it)


Promoting yourself

1.     showreel
how long should it be? 3 minutes, with your best stuff at the beginning, make it powerful

2.     get experience… anyway you can

3.     the internet & social media
twitter, real connection with people, networking

4.     vimeo/youtube

USE BOTH

Distribution: you can now do It yourself

You can get an audience yourself


1.     accept you will make mistakes. This is part of the learning process. Mistakes make you better. Learn from them don’t let them devour you
2.     always do the best you can on every single job
3.     very little is beneath you if you need to pay the bills
4.     no matter if you are new or experienced you are always learning
5.     use social media
6.     love what you do!
7.     Take chances!


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